10 Best Places to Visit in Morocco for First-Time Travelers

Are you dreaming of vibrant markets, ancient medinas, and breathtaking landscapes where the Sahara meets the sea? Morocco offers first-time visitors an intoxicating blend of African, Arab, and European influences that make it one of North Africa's most captivating destinations. From the maze-like streets of imperial cities to the sweeping dunes of the desert, this guide covers the 10 best places to visit in Morocco for an unforgettable journey through this magical kingdom.

Best Places to Visit in Morocco for the Ultimate Experience

1. Marrakech - The Red City

Marrakech, often called the "Red City" for its rust-colored buildings, serves as the perfect introduction to the best places to visit in Morocco. At its heart lies Jemaa el-Fna, a UNESCO-recognized square that transforms from a daytime marketplace into an evening carnival of storytellers, musicians, and food vendors.

Don't miss the Majorelle Garden, a peaceful oasis once owned by Yves Saint Laurent, or the ornate Bahia Palace with its stunning Islamic architecture. For first-time travelers to Morocco, spending at least three days in Marrakech allows you to adjust to the pace of Moroccan life while exploring its most iconic sights. Check out our guide to the Best Riads in Marrakech for an authentic stay experience.

Photo by Beatrice Sana on Unsplash

2. Fes - The Medieval Maze

Step back in time in Fes, home to the world's oldest continuously functioning university and a medina so complex that over 9,000 narrow alleyways make up its medieval core. Fes el Bali (Old Fes) offers the most authentic urban experience in the Arab world, relatively unchanged since the Middle Ages.

Visit the famous tanneries where leather is still processed using methods unchanged for centuries, and marvel at the intricate mosaics of the Bou Inania Madrasa. Stay in a traditional riad within the medina for the full experience, but consider hiring a local guide to navigate the labyrinthine streets. Among the best places to visit in Morocco, Fes offers the deepest immersion into traditional Moroccan culture.

Photo by Ivan Dražić:

3. Chefchaouen - The Blue Pearl

Nestled in the Rif Mountains, Chefchaouen stands out with its striking blue-washed buildings that create a dreamlike atmosphere. This peaceful mountain town offers a more relaxed pace than Morocco's bustling cities and has become increasingly popular with photographers and artists.

Wander through the blue alleyways, shop for handcrafted goods at prices lower than in major cities, and hike to the Spanish Mosque for panoramic sunset views. Chefchaouen makes a perfect two-day stop between Fes and Tangier on your Morocco itinerary. Discover more about traditional Moroccan crafts in our Morocco Shopping Guide: From Souks to Artisan Workshops.

Photo by Fabio Santaniello Bruun on Unsplash

4. Sahara Desert (Merzouga or M'hamid)

No trip to the best places to visit in Morocco is complete without experiencing the majestic Sahara Desert. The golden dunes of Erg Chebbi near Merzouga or Erg Chigaga near M'hamid offer the quintessential desert experience with camel treks and nights under the stars.

Opt for an overnight desert camp to witness both sunset and sunrise over the dunes—truly one of the most magical experiences Morocco has to offer. Many tours include traditional Berber music around the campfire and comfortable glamping accommodations. Plan your desert excursion during spring or fall for the most comfortable temperatures.

Photo by Antoine Demare on Unsplash

5. Essaouira - The Windy City

Escape the heat at Essaouira, a laid-back coastal town where blue fishing boats bob in the harbor and seagulls soar over 18th-century ramparts. Once a Portuguese fortress, this UNESCO World Heritage site offers a perfect blend of history, culture, and beach relaxation.

Renowned for its strong trade winds, Essaouira attracts windsurfers and kitesurfers from around the world. For those less adventurous, stroll through the well-preserved medina, enjoy freshly caught seafood at the port, or shop for locally crafted thuya wood items and argan oil products. Learn about Traditional Moroccan Dishes Every Traveler Should Try in our comprehensive food guide.

Photo de MAG Photography:

Why These Are the Best Places to Visit in Morocco

What makes these destinations stand out among the best places to visit in Morocco is their unique blend of cultural authenticity, stunning landscapes, and accessibility for first-time visitors. Each location offers a distinct aspect of Moroccan heritage while providing unforgettable experiences that capture the country's diverse character.

6. Atlas Mountains

The majestic Atlas Mountains stretch across Morocco, offering dramatic landscapes and a glimpse into traditional Berber village life. The High Atlas region near Marrakech provides accessible hiking opportunities, with Toubkal—North Africa's highest peak—drawing more ambitious trekkers.

The Ourika Valley makes an easy day trip from Marrakech, while the Dades and Todra Gorges offer spectacular scenery further east. Visit in spring to see wildflowers carpeting the valleys or in fall for clear, crisp mountain air. Overnight stays in mountain kasbahs or Berber homestays provide authentic cultural experiences away from tourist crowds.

7. Rabat - The Refined Capital

Often overlooked by tourists, Morocco's capital city offers elegant palm-lined boulevards, a picturesque kasbah overlooking the Atlantic, and significantly fewer crowds than other imperial cities. Rabat's relaxed atmosphere makes it an excellent introduction to urban Morocco.

Visit the Hassan Tower, an incomplete 12th-century minaret, and the adjacent Mausoleum of Mohammed V with its stunning Moroccan craftsmanship. The well-preserved Oudaias Kasbah provides charming blue and white streets reminiscent of Chefchaouen but with coastal views. Rabat deserves at least a day on your Morocco itinerary.

Photo by MELIANI Driss:

8. Meknes - The Imperial City

Often overshadowed by its more famous neighbors, Meknes offers imperial splendor without the tourist crowds. Built as the capital of Sultan Moulay Ismail in the 17th century, this UNESCO World Heritage site features impressive monuments and a more manageable medina than Fes or Marrakech.

Don't miss Bab Mansour, widely considered Morocco's most beautiful gate, or the vast underground storage rooms of Heri es-Souani. The nearby Roman ruins of Volubilis make an excellent combined day trip. Meknes offers authentic experiences and better value accommodations than Morocco's more popular imperial cities. Find out more about Getting Around Morocco in our comprehensive transportation guide.

Photo by Moussa Idrissi:

9. Tangier - Gateway to Africa

Once an international zone with a reputation for espionage and intrigue, Tangier has transformed into a vibrant cultural hub where Europe meets Africa. Its strategic position on the Strait of Gibraltar has attracted artists, writers, and musicians for generations.

Explore the Kasbah Museum, housed in the former Sultan's palace, wander through the medina, or enjoy mint tea at Café Hafa overlooking the Mediterranean—a favorite of literary giants like Paul Bowles and Tennessee Williams. Take a day trip to Cap Spartel, where the Atlantic meets the Mediterranean, and the nearby Caves of Hercules.

photo from tripadvisor

10. Asilah - The Artistic Seaside Town

This charming Atlantic coast town offers a more relaxed introduction to Morocco. Known for its annual arts festival, Asilah's whitewashed medina comes alive with colorful murals created by international artists, providing a unique contrast to the traditional architecture.

Stroll along the Portuguese ramparts for sunset ocean views, relax on Paradise Beach just north of town, or time your visit for the August arts festival. With fewer tourists than Essaouira, Asilah offers a peaceful coastal experience that pairs well with nearby Tangier.

Photo de bouchta lachhab:

Planning Your Perfect Moroccan Adventure

Morocco offers incredible diversity within a relatively compact country. First-time visitors should allow at least 10-14 days to experience the best places to visit in Morocco without feeling rushed. The best times to visit are spring (March-May) and fall (September-November) when temperatures are pleasant throughout the country.

For deeper insights into Moroccan cuisine that will enhance your journey, check out our complete guide to Moroccan food and spices where we cover everything from tagine to mint tea rituals. Before finalizing your itinerary, the Lonely Planet Morocco guide offers additional practical information about transportation options between these destinations.

Conclusion: Your Moroccan Journey Awaits

Morocco captivates travelers with its sensory richness—from the aroma of spices in ancient souks to the visual feast of intricate tilework in historic medinas. Whether you're drawn to the hustle of imperial cities, the tranquility of blue-washed mountain towns, or the vastness of the Sahara, the best places to visit in Morocco reward visitors with unforgettable experiences and warm hospitality.

The blend of Arab, Berber, and European influences creates a cultural tapestry unlike anywhere else in Africa or the Middle East. By including these top 10 destinations in your Morocco itinerary, you'll experience the country's remarkable diversity while creating memories that will last a lifetime.

Ready to embark on your Moroccan adventure? is morocco safe! Or explore more guides on our Morocco Travel Blog for specialized itineraries and seasonal travel tips.